Here are 32 top SEO tools this year across essential categories.
Website Crawlers
Crawlers index and analyze page content to identify SEO issues .
- Screaming Frog - Spider site pages to find broken links, detect duplicates, and view metadata.
- DeepCrawl - Crawler specifically focused on improving technical SEO.
- Botify - Integrates with Google Analytics and offers visual reporting.
- SEMrush Bot - Quick site audits and identifies indexer issues.
Rank Tracking
Rank trackers monitor keyword positions in search engines over time.
- SEMrush - Tracks rankings across Google and other major engines.
- Ahrefs - Rank checker with useful best-by-keyword data.
- MozBar - Browser plugin for checking Google rankings.
- Serpstat - Affordable rank tracking with shareable client reports.
Backlink Analysis
Backlink tools identify external links to analyze quality and anchor text.
- Ahrefs - Backlink checker highlighting toxic links.
- Majestic - Historic index identifies links between gains and losses.
- SEMrush - Backlink audits integrated with other metrics.
- MOZ Link Explorer - Indexes live links from various sources.
Keyword Research
Keyword research provides search volume, competition, and other data to inform content.
- SEMrush Keyword Magic Tool - Streamlined keyword research workflow with excellent data.
- Ahrefs Keywords Explorer - Helpful sorting by keyword difficulty and traffic.
- Übersuggest - Free keyword tool generating extensive suggestions.
- Google Keyword Planner - Official keyword data straight from Google.
Site Audits
Site audits evaluate overall SEO health, flag issues, and provide action plans.
- MOZ Site Audit - Detailed diagnostics organized into clear reports.
- Ahrefs Site Audit - Checks technical, on-page, and off-page optimization.
- Google Search Console - Official site audits directly from Google.
- SEMrush Site Audit - Trusted audits integrated into a full SEO toolkit.
Ranking Factors Analysis
Ranking factors tools reverse engineer the criteria impacting search rankings.
- MOZ Ranking Factors - Reveals elements correlating with higher rankings.
- RankSense - AI-driven system identifies ranking drivers.
- Rank Ranger - Reviews on-page elements influencing rank.
- Cognitive SEO - Identifies pages outperforming others for shared terms.
Local SEO Tools
Local SEO tools optimize online visibility for local brick-and-mortar businesses.
- Moz Local - Manages local listings and citations across directories.
- BrightLocal - Audits local rankings and analyzes reviews.
- Whitespark - Specialized in improving local citation quality.
- SEMrush Local SEO Toolkit is an all-in-one solution for local SEO.
SEO Analytics
SEO analytics track website traffic sources, engagement metrics, and other data.
- Google Analytics - Essential free analytics platform from Google.
- Search Console - Official Google data on queries, clicks, and impressions.
- MOZ Analytics - Tracks SEO-specific metrics like rankings.
- Klipfolio - Build custom SEO dashboards.
Leveraging the right tools for your needs goes a long way in executing successful SEO strategies. This roundup represents the most powerful SEO software for professionals and businesses 2024.